Google and its impact on the health of your brand

Being in the first Google search results is much more than achieving visibility with relevant messages, at the right time. It is also an opportunity to position the attributes of your brand, generate presence and even achieve a greater approach and commitment with those who seek your solutions .

Google has published an extensive article on how to improve the health of a brand through its search engine. Experts Marcos Aramburu and Montserrat Ripoll shed light on efficient search and other key tips to stand out in the digital ecosystem.

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Here is a summary of the most important points to serve as a quick guide to all interested marketers who want to focus on improving the health of their brands and companies.

Smart Bidding

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Smart Bidding is an automatic way that Google offers to get better visibility at the top of the search page. Activating from the administrative panel the "bid target impression share" or "automatic bid maximize clicks" allows you to obtain a wide range of clicks for the assigned budget. This is done automatically, so we will not have to be so vigilant once the strategy is running.

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To know how the metrics of your campaigns in Google Ads improve with this smart bid, we suggest you make line graphs in the Paid Media module of Bunker DB Analytics, to see the evolution over time.

In this Facebook Live that Tito Benavides and Hernan Churruarin made weeks ago, you will see how to generate customized graphics on our platform to quickly evaluate the performance of your campaigns:

Follow the recommendations

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Google offers automatic Google Ads recommendations regarding ad performance. Reading and following them (as long as they are aligned with your objectives) is a good practice to refine the strategy used and obtain better results. Google Search is not only a search engine that highlights your brand, but it is also an essential resource to increase other metrics such as purchase intention, knowledge and reach, among many others.

Use image extensions

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Image Extensions are a great way to appear in the highest search results with an image assigned to your business. Here you can know all the details about this functionality.

Metrics that matter

Now that you know the 3 key points to improve the health of your brand, it is also necessary to understand how users behave during search. 8 out of 10 people in Latin America make their searches with purchase intention via smartphones, and 50% of that audience is awaiting offers and promotions.

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Being the first in search results offers a more than clear advantage, since according to the study carried out by Google, the top of mind grows more than 78% and generates an improvement in leadership attributes, better brand and. As if that were not enough, a better position influences 16% in the purchase consideration by users.

Constantly appearing in the top of searches within the field is increasingly important to obtain better results and customer flow, with these 3 points we make sure that we have our brand in good health.

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Remember that with the help of the most powerful suite on the market, you will understand from the Paid Media module and in a few clicks, which keywords and ads work best. If you want to know more about Bunker DB Analytics, we invite you to request a demo here.