TikTok and its next move by influencers

TikTok continues to innovate its economic model to incentivize influencers and content creators to use and retain its platform.

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One of the new strategies of TikTok before the imminent arrival of its competitors, is to offer the possibility for a user to request a personalized video from its creator privately and to be able to pay for it with the platform's currency.

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This feature allows creators to add the button to Request in your profile, allowing users to access the conditions of the video and the price required for it. Payment is made in advance, and the content creator must accept or deny the offer within three days. If you agree to make that video you must deliver it in a week by direct message, if the offer is rejected the money is returned to the user's wallet.

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According BuzzFeed News this function is already available only to some creators in Dubai and Turkey, and although TikTok has not provided more information, it is expected that this new function will be applied as a general feature around the world, making this phase a pilot test to monitor its operation .

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This personalized video purchase system is a model used today by the network Cameo, a website dedicated to the sale and purchase of exclusive and personalized videos by celebrities ranging from actors, influencers, musicians, athletes, among others.

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Undoubtedly, TikTok continues to innovate and seek new ways to create a solid community to consolidate its site on the podium of content-focused digital platforms, and to carry this forward on a global level, its competitors may have to get in line to have an opportunity.

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The war to win over content creators continues.

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