Twitter tests a digital store module

We have already seen this type of maneuvering on Instagram and TikTok, now it is the turn of the bird network.

Following the trend of other social platforms to include purchases or a marketplace social, Twitter launches a new way for users to buy from brands within its network.

24 happenings

Although since 2015 Twitter has been launching new functionalities and improvements, and tries to offer tools so that creators and brands can sell products through product pages: specialized buttons such as "Buy now" and product collections, the company was losing focus on this to dedicate to other functions. Now with the premiere of professional profiles, Jack Dorsey (creator of Twitter) expressed that he wants to continue and improve the store aspect of his social network.24 happenings

What can we expect?

24 happenings

In the business and brand profiles, a new section will appear with the account's digital store. As one of the strengths of Twitter is the exchange of opinions on all kinds of topics, users are expected to generate sales by initiating conversations, reviews or product recommendations now that they have an exclusive section for them.

24 happenings

At the moment this new store module is available for the United States in its trial version for iOS devices. Once tested, it will expand to other regions, providing an excellent commercial opportunity to all types of brands or retailers.

In the official photo we can see the interface of the module. There you can view the product, its details and its price. By sliding you can navigate between the catalog that is offered, so that the user does not have to leave the application to make the purchase.

24 happenings

Social Commerce is a bet of all social platforms to facilitate sales to brands and entrepreneurs. We will be attentive to its availability in LATAM to analyze it thoroughly.