Why implement PPC campaigns?

PPC (pay per click) continues to be a staple of digital marketing, with constant growth.

There are many businesses and brands that continue to use this advertising strategy due to the great returns they receive. For this reason, we offer you some tips to optimize and improve the results of your PPC campaigns, based on what experts from the world of digital marketing suggest.

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Why PPC?

The benefits of pay per click lie in the low cost of entry that they imply. Any company and brand can advertise without large initial budgets; And once the campaign is underway, investment can be increased or decreased on the fly, providing flexibility.24 happenings 

As explained by the Senior Product Manager de DealNews Nick Roth: "PPC campaigns help the marketer to minimize and manage costs while evaluating the performance of a new product, advertising platform or different creative methods."

Nick Roth – Senior Product Manager, DealNews

Since advertisers are only charged when clicks are made and the campaign is on a limited budget, it increases the ability of the execution team to understand what works and what doesn't before going overboard with big bucks.24 happenings 

Some tips to make your PPC campaigns more effective:

1 - Don't rush to spend

When a campaign starts to perform better than we expected, there is a temptation to spend more for the sake of better results.24 happenings 

“You have to run small tests, then climb your cats when you are comfortable enough with the return. You should think of PPC campaigns as a way of understanding your audience ”.

Nick Roth – Senior Product Manager, DealNews

Only when we are 100% sure that the investment is as expected, we can increase the budget without risk of losing return.24 happenings 

Carry out A/B Testing of your ads, it simply allows you to have more clarity. If you haven't tried this Bunker DB Analytics module yet, request a demo and see how easy it is to put your creatives and formats to the test.24 happenings 

2 - Ad placement does matter

You have to know where to run the ads to ensure click, that is, place the information in front of the eyes of the desired audience. For that we need to take into account several points:

• Effective display of ad placement
• Total and daily spend limit by ad placement
• Reports to determine audience interest

These factors are key when choosing the platform where our ads will appear, be it on social networks, shopping sites or search engines.24 happenings  Likewise, it is essential to have a tool like Bunker DB that allows you to view in the same place, the performance of the different locations of your campaigns to make decisions quickly that optimize your investment.

3 - Set spending limits

Having control of expenses is one of the most important points to be successful. PPC campaigns must be accompanied by a click limit that we are willing to pay,24 happenings  leaving the worries of overspending aside. Nick Roth continues to provide details:

"By being patient and using budget limits, we can control our expenses until we are sure we want to invest more."

Nick Roth – Senior Product Manager, DealNews 24 happenings

Taking full advantage of the tools and flexibility that a PPC campaign offers us is key to having better results and obtaining higher returns than expected. With the necessary tools and a trained marketing team, you can get excellent responses and modify actions along the way.

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