Push-notifications are unlikely to need an introduction, but in any case, let me remind you that this is one of the most popular channels for sending messages. Push – pop-up windows that appear before a user moves to a new site or opens a new article. Push messages are like small messages and cause constant associations with personal messages in a person. The information block in them is very short. Usually fills in the image or action button. Even before it closes, a person still has time to revise the advertising text.
Affiliate Programs Push Subscriptions
According to statistics, the share of advertising in the total mass push-messages is almost 25%, along with advertising in the two major search engines. Usually, Push affiliate programs are universal platforms where you can sell and buy traffic; Accordingly, they include advertisers and webmasters.
The latter receive a reward for each user subscription. Affiliates can work exclusively with push notifications, or add this format to others.
Payment for signatures is usually made without delay. The secret to making good money on push notifications involves three components:
Popularity. The site owner needs to constantly attract new users to his resource and keep it old. Without a lively, active audience, the idea of making money this way is doomed to failure. The only surefire option is to post new, exciting content on a regular basis.
Compliance with advertising and target audience. You will agree that it is nonsense to receive an offer from a car tire manufacturer for housewives who own a site that sews and knits in their spare time. Advertising should be tailored to the needs of your target audience.
Delicacy. Even push messages become annoying when there are too many of them, so in the pursuit of high revenue, you should not get too carried away – it is fraught with the loss of a portion of the target audience.
Push affiliate programs mainly attract owners of websites and web portals, mobile applications, but this does not mean that arbitrators are not allowed to access such platforms. There are many special exchanges that sell advertising space with push-messages from popular resources.
Advantages and prospects of push mailings
Push notifications have revolutionized the marketing of unsuccessful searches for new formats in an environment of exaggerated advertising. Classic emailing is gradually becoming a thing of the past. Not all recipients will spend extra time opening emails if they can be deleted as spam. Push-mailing has gradually taken a leading position and has become one of the most effective ways to build a customer base. To delete messages, a person does not need to fill out long forms and enter personal data. You just have to select the field and that’s it.
In a time of severe shortage of time, when people run away from almost everything, this format of advertising has become really optimal. Fast, unobtrusive, easy – all of these epithets can be safely used for mailing, but not everything was so cloudy, they also had a hard time.
When this type of traffic first entered the market, it brought super profits, but the boom was reversed by a sharp decline in 2018-2019. To get the attention of the audience, marketers need to be more careful in their choice of content in their messages. One of the biggest problems with push notifications is their rapid disappearance. They glow brightly but disappear after a few days, so only new pushes work well.
Last year was difficult for many. The problems that erupted like a cornea were a real test of power for many verticals, but Push affiliates still exist and they are well restrained.
Many feared blocking pop-up messages from resource giants like Google Chrome, but experts give us reassuring predictions. Push notifications are useful tools for Google that allow you to attract and distribute traffic, so they are more white than black. It is possible that in the future sanctions will appear in the list of search results in the form of reducing resources or blocking them for very intrusive messages to the most arrogant platforms, but here, as they say, they themselves are to blame.
As for popular verticals, lotteries, gambling and notifications (where without them), the installations occupy a leading position in the popularity rating. These are clear examples of ads that offer people the opportunity to get something instantly, but apps and games are already on them where the click-through rate is several times higher.
Initially, push-messages were seen only as a tool to increase brand loyalty, but marketers began to work on adapting this solution to increase sales. Even today we can say with confidence that in the near future they will not disappear from the horizon. Push messages will be similar to relevant affiliate networks, but they will change strategies and adapt to new realities.
source: gembla
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