How To Send Teaser Traffic To Gambling Offers

One of the pretty good work platforms for advertisers and arbitrators is the Etarg Teaser Network. Today’s article will discuss, in particular, how to use it to optimize the source to the desired level of traffic, while not working with prelanders at all.

The various optimization methods will be described below, but first, we note that all of these settings are available for a VIP account in Etarg. To get it, you have to leave more than 200 thousand on your own budget, or just buy it for 6 thousand for permanent use. There is a third option – agree with the manager. In this case, you do not need to buy a VIP, but every time an affiliate wants to change any of its settings, it will have to write to its manager. The downside of this path is that the manager is sometimes busy and the wishes of the subsidiary are not fulfilled immediately.

So the optimization methods in Etarg:

1. Set personal, most appropriate prices for all sites. Why: If a statistics check reveals that the teaser is very well converted to a particular site, then you can set a higher price there, thus generating more traffic. And vice versa: the envelope from the teaser is low – you can reduce the price so that the payment remains and the teaser will finally still make a profit.

2. Make a blacklist of teasers. If the teaser on a particular site has a very low envelope, but it works just as well as it should on the rest, you can simply reduce the price on this site to the point that the teaser just can’t buy traffic there.

3. Make a blacklist of sites. It is similar to the teaser base, but it is not recommended to do it in Etarga – the choice of place is already very scarce, it is not worth reducing it further.

Next, you need to select the offer, landing pages and pre-landing pages. Install the required scripts on the latter and you can switch to teasers.

For gambling there is already a set of certain pictures that fit quite well in this niche, these are:

• Curvy and beautiful girls;
• Money / coins;
• ATMs.
• Also, some use targeted teasers that contain informative material, but practice shows that they are not as profitable as the first three options.

Important Note: In the teaser settings there is a “will not appear after clicking” button, it must be used, otherwise one user will see this ad several times.

So you can start testing. Next, there will be a review of the case-specific testing, highlighting some important details.

1.Rk has been launched into two companies, splitting both devices. The next step is to configure the RC settings. Important: In both mobile and desktop, as opposed to the “display” item, you should check the item above. All other parameters are the same in both cases, except for the “Devices” item: on the desktop you should select “Stationary”, in the mobile – everything that lies below. Absolutely every day of the week should be marked in the “Graphics”, in the “Browser” – all browsers, in “Geo” – Russia.

2. Divide into 2 pre-laundries simultaneously. The company’s settings, landing pages and teasers were not touched during the test campaign. (Only completely non-optimization or removal)

3. Prices are set according to the calculation: All prelades from all sites cost 1-2 conversion costs. At the same time, pay was constantly monitored. In general, each pre-lander needed a budget of 18,000 and a week. During such a test, the arbitrator will of course turn slightly red, but later he will usually be redeemed.

4. The teaser rate was slightly higher to test everything faster. This makes it possible to collect static pieces quickly and maximize teasers in a short amount of time.

As a result, an interesting picture emerged: the mobile version was very well converted to a teaser with the caption “Tajiks got rich in a casino”, from which the arbitrator concluded: Maybe this is because most Russian Tajiks do not have desktop computers and they all switch to the Internet from mobile phones. Anyway, the teaser is good and usable.

Source optimization

First of all, you need to set up the postback so that when viewing internal statistics on Etarga or any other teaser network, all the transmitted props from the tracker are displayed. However, not all trackers support two-way postback. The solution in this case is to write a separate script for them. With its help, the incoming postback will be taken from the tracker and then transmitted to the teaser network.

If the CR is lower than required for any site, it is not necessary to blacklist it immediately. It is much more profitable for him to calculate a new, more suitable price. Then Teaser Plus will continue to work.

Interesting and useful fact: sites with personalized teaser prices give better traffic than other sites, so the bottom line is this: Price sharing improves conversion. Conversely, blacklists only reduce traffic, so there is no need to rush into bringing sites there.

Principles of personal pricing work:

1. First, you need to burn about two lead times on the site, after which you can analyze and draw conclusions according to simple logic:
2. The site has a high envelope – price increase;
3. The site has a low envelope – low prices;
4. After the double value drain, there is not a single bullet – the platform goes black.

Another tip for arbitrators: Once all deductions have been increased, it makes sense to re-test the blacklist with the traffic sources created in the first step. You can do everything according to the same scheme – on each site, exhaust the budget for two lead prices …

It is usually the boiling point at this point, unless, of course, it has been found before. There are a lot of operations with personal computers and BLMI, it happens in such a way that suddenly some kind of opinion arises and the arbitrator understands that the previous decision already handed over to the manager must be changed, plus everything – managers are not always in touch and do. Do not always make all adjustments quickly. Hence, another conclusion from this case: if the arbitrator is designed for intensive and efficient work, then it would be better for him to purchase his VIP account immediately to avoid unnecessary fuss. When at any time you can log in and change the setting you need in the RK settings to find out as quickly as possible whether it gives the best traffic or not, the job becomes a bit easier.

Important: It is best to start testing any teaser from scratch, ie. Without personal values. First of all, you can take the average price and post it on every site. The results will be different everywhere and it is for them, after checking the statistics, that more suitable staff should be hired.

Case Results: After all the improvements and testing, the arbitrator received two well-convertible packages for mobile and desktop traffic that could be launched within a month, i. No improvement in terms of creativity. The only thing they will need is a small technical adjustment such as rates and BL source. Otherwise, you can work on this case for months, when you only need to periodically throw money into the teaser network and sometimes rush in a few new teasers. Naturally, from such a lazy approach the ROI is not as great as it is completely unique, but still not bad. Again less active work.

source: gembla