Native design of YAN blocks

Native advertising became available at the YAN Design Auction

Thanks to the updated format of ads at design auctions, it has become possible to make ads more attractive to consumers. And also fits organically into any design. To do this, you just need to adjust the individual design of the block on the site.

The settings that flexibly fit the platform’s appearance are called native ads. You can personally select the package of components to be filled with the ad.

The image below shows an example of how your ad can be styled by site:

Options

You can add “Native Design” to the “Ad Formats” stage. Out of over twenty available templates you can use one ready for your ad design.

At the code stage there is a settings point where you can additionally fully customize the ad block for a specific site.

The image below shows the key components that can be used in the design of blocks:

According to the rules of Yandex, the advertising block must contain the necessary design elements. Please note that the set of these elements is different in mobile apps.

Testing with partners

Prior to the official launch of the product for public opening, testing was conducted with the official partners of the advertising network.
Case of a participant of Ura.ru.
Previously, the website ura.news used only the usual design of advertising. And here is what the native format looks like in the picture:

The design of the ad completely replicates the design of the main site. Externally similar fonts and buttons are used. As a result, CTR increases by 56%, CPMV – by 2 times. In addition, the visibility of the block was maintained.

Participating case Vokrug TV

On the site vokrug.tv Quantum also tested the native format:

Home fonts similar to the site design and image sizes were also used. As a result, the visibility of the ad unit increased, the CPMV increased by 82% and the CTR increased by 20%.

Check out a new product and share the results. We wish you success in monetization and will offer you regular updates.

source: gembla