Sample Product Manager Resume and Tips

Product manager is a popular profession in IT and digital crossing, the demand for such specialists is growing every year, as well as the amount of salaries offered to them. We did not ignore the product manager and wrote a very detailed article from which you will learn what the product manager does, how much he earns and how to become one. And, of course, an example of a product manager resume was made. Everything for you – Learn!

Who is the product manager

Product Manager, Product Manager, Product Manager Is a specialist responsible for creating, marketing and promoting new products. These include: analyzing the market, demand and trends, pricing, planning marketing activities, working directly on product development and refinement.

Product Manager – In fact, should be taken within the company. The product manager must analyze what product is lacking in the market, conduct research, form a development team, control the process, launch and promote. The three main areas of responsibility of a product manager are customer satisfaction, business results and development support. Therefore, in the work of a product manager, he relies on several areas simultaneously: sales, marketing, development, production, analytics, R&D, etc. Narrow-minded specialists in the team.

As soon as a product goes on the market, the job of a product manager does not end there. He must constantly monitor the product, improve it based on the user experience and develop it.

What the Product Manager does

We have already realized that the product manager is responsible for creating a successful product. Now let’s figure out what specific actions are needed for this in the work process. Let’s make a reservation right away that the responsibilities of a product manager may vary and depend on the company’s scope of business: IT, telecom, design, retail, online education, etc.

If the product manager works for an IT company and is responsible for launching new games for mobile phones, he can not help but understand the development and gamedev. If a product is working to create an online course for preschoolers, it may have little understanding of development but should have knowledge in education.

Let’s summarize what the product manager does:

Actively interacts with sales, marketing, technical support, manufacturing, R&D, investors, etc.
Solves user problems (conducts research, tests hypotheses, studies customer support data, launches MVP, collects feedback, etc.);
Analyzes and studies the market of goods and services, conducts product research (Customer Development);
Examines competitors, their strengths and weaknesses;
Develop a plan, business model and marketing promotion strategy;
Analyzes business metrics, selects product monetization models, is responsible to company management for product profitability metrics;
Manages the product life cycle;
Analyzes the effectiveness of implementation, corrections, and product improvements;
Constantly communicates with the team, sets tasks, solves current problems, maintains motivation, attracts outsourcing specialists when the core team is loaded.

These responsibilities of product managers are standard. According to the company, their list could be much longer and wider. Sometimes product managers perform some of the duties of a project manager and other specialists. In the resume for the position of Product Manager, indicate the responsibilities that will be of interest to a particular company.

Now let’s take a closer look at the skills needed for a product manager. So you can clearly see what should be specified in the product manager’s resume.

What a product manager should be able to do:

Niche and competitor analysis;
Understand developer types (mobile, desktop, etc.) and basic programming languages;
Compiling a user’s travel map;
Run MVP;
Understanding economic indicators and distinguishing between profit and income;
Select metrics and set product analytics;
Calculate unit product savings;
Testing hypotheses and drawing conclusions;
A / B and usability testing;
Roadmap and product waste formation;
Use of flexible project management methodologies (Agile, scrum, kanban);
Contact investors and be able to search for them, including overseas.

Examples of soft product manager skills:

Ს Strategic thinking;
Ability to work and manage in a team, resolve conflict situations and motivate;
Ability to work in uncertain situations;
Effective planning and organization skills;
Ability to establish long-term and positive relationships with investors and contractors;
Visibility and understanding of trends;
Critical thinking;
Ability to quickly understand a topic or issue independently and with expert involvement.

Tools and programs required for the work of a product manager:

Excel, SQL, Python
Figure;
Trelo
Google Analytics, Yandex.Metrics;
Analytical Frameworks (HEART and AARRR) and Works To Be Done Concept;
Customer tools (CJM, JTBD, user history)
etc.

So, you still want to be a product manager?

What is the difference between a product manager and a project manager?

The product manager is responsible for the product, while the project manager is responsible for the project. Thanks, Cap, yeah. We will understand further.

Imagine that a product manager appears in a company. It conducts research, compares hypotheses, communicates with customers, analyzes sales data, and shapes the image of the product to be developed. The product manager clearly knows what the product should look like, who will buy it and why it is needed.

Next, a plan is drawn up to create this wonderful product. It is necessary to set deadlines, methodology and methods, to divide one big process of creating a cool product into several step-by-step projects. This is where the project manager works. The product manager has figured out what needs to be done and knows why; The project manager knows how to do this and is focused on the creation process.

Both specialists are very important and should not replace each other, although some companies try to establish the employee in the role of project manager 🙂

How to become a product manager

Currently, there are no “product management” educational programs in Russian universities. This means that product managers are specialists in related fields.

Usually, what kind of specialists do product managers grow from:

Developer
Marketer
.Business analyst
Project manager
Product Designer
Sales manager

If you are not one of the listed professionals, or if you are, but do not feel the knowledge in yourself to become a product manager immediately, there is a solution – training courses!

They are now enough for any wallet, both online and offline. Among the educational programs we mention GeekBrains and Netology courses, IIDF, HSE and Yandex programs.

As we have already written, the product manager must have knowledge from different fields: development, design, marketing, sales, production. So if you are good at one of these areas, you can only work on your weaknesses before taking a one-year course on “How to Become a Product Manager”, for example, if you are a designer dreaming of becoming a product manager, focusing on learning development and marketing . If you are a marketer – on development and design.

How much do product managers earn?

Product Manager refers to IT professionals who are growing and growing faster than other fields in the near future. Therefore, there is no need to argue whether there are in-demand product managers in Russia, the answer is unequivocal – yes!

Now let’s find out what a product manager’s salary is.

According to the salary calculator Habr Career, by the end of 2020 the average salary of a product manager is 140 thousand rubles a month. Minimum – 80 thousand rubles, maximum – 240 thousand rubles. After salaries in IT have increased even more during this time, now experienced product managers can easily claim a salary of more than 300-400 thousand rubles.

Hubr.Career

Newcomers to this field, new graduates, interns, graduates of training courses can also expect a salary and not get free job cookies. The monthly salary of novice product managers or their assistants ranges from 30-60 thousand rubles. Depending on the city.

Vacancies for product managers on our website:

Product Manager (St. Petersburg)
Product Manager (Moscow)
Senior Product Manager (Moscow)
Product Manager (Moscow)

How to Improve Your Product Manager Resume

Let’s briefly list the key ways to make your Product Manager’s resume stand out from the rest:

Be sure (!) To write about KPIs and measurable results

It is very important for the product manager to show the efficiency of his work because all his work is built on achieving the goal. The results can be as follows: number of purchases and new customers, margin, ROI, CRR, launch time, sales volume, etc. Everyone is only interested in numbers!

List only current experiences.

As we wrote earlier, product managers usually leave related fields. But do not be overly colorful about irrelevant previous work experience, even if it is a lot. Focus on experiences that will be useful to you as a product manager.

Adjustment to the company’s area

Employers usually hire product managers who already have experience in the field to which their company belongs. Often they refer directly to a vacancy, for example, “Telecom experience is a plus” or “Preference is given to candidates with experience in FMCG”. This is because the product manager must be very good at owning the market and the product, knowing the specifics of the field.

These tips are highly specialized and relate to writing a resume specifically for the product manager. But do not forget about other important things that you need to consider when compiling a resume for a product manager – they are universal: the resume should be concise and orderly, the text should break into lists and blocks, correctly describe personal qualities and skills. If it is difficult to write a product manager’s resume independently, use our detailed resume writing guide.

Cover letter for product manager’s resume

A cover letter with your resume will set you apart from other candidates who did not consider it necessary to write a cover letter. Every tenth employer does not read a resume without a cover letter – is it a good motivation to write two lines?

What you can write in a cover letter to the product manager:

About the motivation to work in this particular company or in this particular field is a particularly important point for beginners with little experience.
It is convenient to present the clearest results of your work without water.
Analyze the company and the market and formulate several product offers (a proactive approach will definitely interest the employer!)

To help you, we leave a link to the instructions with examples to compose an attractive cover letter.