The term “bet” is derived from the English “bet” which translates as bet or stake. This is the name of the sports betting field where players predict the outcome of a competition and earn money. Bets are also on vertical arbitrage, which is facilitated by various bookmakers or other platforms whose activities are directly related to sports betting. The best betting affiliate programs are in our catalog.
Key Features of Betting Affiliate Programs
Private betting partners can open a separate bookmaker (Leon, MelBet, 888, Liga Stavok, Parimatch). In this case, only one product is usually advertised on the platform. This option is best suited for those branches that want to focus on just one vertical.
This niche can also be represented in the catalog of large international or regional affiliate programs along with other popular verticals. The field of betting is often combined with gambling and it has its own logic. Verticals have one thing in common – excitement. Betting is considered to be one of the sub-directions of gambling. Many of the strategies actively used by casino players eventually shifted to betting players.
In addition to the bookmaker, affiliate programs can run services that collect large amounts of data, arrange and analyze them, check and make accurate mathematical predictions for the results of sporting events. The most popular bets are football, hockey, tennis, volleyball and basketball.
The vast majority of affiliate programs offer two models of collaboration:
- CPA reimbursement for action.
- RewShare interest rate on bookmaker net income.
Users are usually assigned to webmasters for life. Betting is an event niche in which you can get into big jackpots as event traffic flows. Branch revenue is usually increased in anticipation of some major sporting events – the Olympics, Grand Slam tournaments, World Cups in football or hockey.
The vertical of bets also has disadvantages. Since it is directly related to gambling, this feature imposes certain restrictions on geo coverage. Bookmaker advertising is taboo in some states. Affiliates may have problems working with some social networks and advertising services.
The choice of the advertiser
How to choose a bookmaker that will be really interesting for betting users? The service can be evaluated according to several criteria:
A wealth of choice of events. This is the main criterion that determines the target audience of the bookmaker. Popular services offer bets not only on all kinds of regular sports and e-sports, but also accept bets on the results of various competitions or political events.
Linear painting. The more betting options a bookmaker offers at a single sporting event, the more attractive it becomes to players.
Betting limits. Payments are not split on popular services.
Support. The specialists of the popular bookmaker work around the clock, provide timely assistance and their competence is beyond doubt.
Calculation of rates. The reliability of statistical sources is checked here.
Reputation and license. Reviews and reviews on independent websites can say a lot about the service.
The betting promotion popularization algorithm is the same as in the gaming vertical. The webmaster should register in the affiliate program, choose the best offer, place a promo on his site, aggregate traffic and get his reward.
Banners, landing and pre-landers, video clips, widgets, and redirect review articles are commonly used as promotional material in betting branches.
source: gembla
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