Why do you need SEO website optimization? Developing a high quality internet project for a business is just the beginning of working in the online marketplace. Equally important is competent, professional optimization and promotion of the site.
The bottom line is that if a corporate resource does not appear in the TOP10, on the first page of search results, then it is almost impossible to attract a sufficient number of customers.
- According to statistics, 85% of users only see search results on the first page.
This is why website optimization is about gaining a competitive advantage over customers, potential customers.
What is SEO optimization
Search engines distribute search results at the request of the user, based on specially designed algorithms designed to assess the usefulness and relevance of the information retrieved to the interests and intentions of the user. Simply put, site SEO is the introduction of content and interactive features into search engines based on current, current algorithms.
The key factors in a search engine ranking are:
- Search engine relevance (relevance) to keywords on a web page.
- Availability of external links. Quotations are considered as evidence of the quality of the content.
- Visitor behavior on site pages. Customer activity features provide an assessment of the quality of information and service satisfaction.
Internet marketing and site search engine optimization is an extensive set of activities that helps to increase project rankings in terms of search engine.
SEO Benefits
The main advantage of promoting websites in search engines is that this strategy is much cheaper for the project owner than commercial advertising campaigns.
At the same time, search engine optimization of the site works in the long run and has a cumulative effect, unlike contextual advertising, which brings users only as long as clicking on the links in the ads is paid. Over time, a well-optimized resource gains the trust (confidence) of search engines and requires minimal investment and effort to maintain high positions.
Website SEO optimization includes on-page (internal) and out-of-resource (external) activities.
To reduce financial costs, site optimization and promotion is carried out according to a carefully designed strategy. Depending on the type of project and the characteristics of the business, certain activities may be most effective. Most often, the entire extensive arsenal of SEO is not required to display a list of requirements in the TOP10, just a few of the most suitable techniques are sufficient.
For example, for a new project that is not yet known to the target audience, it may be advisable at the outset to use paid advertising to drive traffic. When users find out about a resource, paid advertising can be stopped and more attention paid to posting useful content and adding handy features.
In modern times, search engine optimization of internet sites is considered by internet marketers as the most effective and profitable way to attract customers for online business. Of course, provided that experienced professionals will be involved in the promotion.
Published: 01.10.2021
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source: Freelance Job
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