Over the past few years, the situation in terms of gambling and betting traffic sources has undergone several changes simultaneously. Those services that brought in money in 2015-2018. Today they are losing relevance and losing their main position. We are talking about several giant sources at once:
- classmates;
- In contact;
- Yandex Direct;
- Push Networks.
These sites are still used by affiliates, but also as additional sources of traffic.
classmates
The very first source that came back to us was the social network Odnoklassniki. Once upon a time this site allowed you to get a lot of targeted traffic for gambling and betting. The explanation is quite simple – consumer interest and solvency (which is not surprising, since people in Odnoklassniki over the age of 30 are active users). Today only special partners decide to enter the casino in MT. In general, the share of traffic coming from MT is only 1% of the total.
In contact
Vkontakte is a platform that a year ago was full of casino targets. Advertising was everywhere: Publications, Comments, Private Messages, Masking / Masfolofing. The network administration did not seem to like it very much. Moderating a post today is much more difficult – in most cases, poor quality content can only lead to a disadvantage (if it is published at all). Administrators of large groups prefer to opt out of the proposed ad to avoid possible blocking. Therefore, almost every craftsman trying to get traffic from Vkontakte works from profile pages, less often from groups (one night stand). You can work with VK. Getting gambling and betting traffic is real here. But it is very difficult.
If there is a casino attraction group organized in VK, then usually you will not find direct links or open promotional calls in it. In this case, the concern of achieving maximum traffic rests with the chatbot, which sends the user to the final site. The main task of the group itself is to force a person to start a chat with the same bot.
Yandex.Direct
Recently Yandex Direct was the main platform for generating traffic for gambling and betting. A large percentage of the target audience came from this very source. However, today you can completely forget about this service. All direct casino keys have already been severely blocked. And those who are not yet blocked will soon overcome this account – accounts go through mechanical moderation and when they find chips, they are immediately sent to the ban. To continue working at Yandex Direct, affiliates need to constantly come up with new and effective ways to bypass moderation and search for target keys that are still available.
But in the current situation there are also advantages – reduced competition. Those craftsmen who still manage to bypass moderation get quite high traffic, using the most targeted keys.
Push Networks
Push Networks is another platform whose effectiveness for subsidiaries has dropped dramatically. A logical question arises: why are the messages that have just appeared dying so fast? It is about advertising itself.
Imagine a person subscribing to several mailing lists. Each of them sends up to 15-20 pushes a day. Now imagine this man’s reaction to endless messages and his attitude towards them. Most likely, the user will simply unsubscribe from all the emails that bored him. And it is quite understandable. But it’s not just a matter of having a lot of ads on the Push network.
The second drawback of Push Network is that access to its databases is open to everyone. Those. Anyone can fill out signatures. So it turns out that the final base is most often made up of insolvent users (pregnant women, adults, the elderly). At the same time, the cost of clicks in this case (if we talk about buying Push in Russia and CIS countries) reaches 14 rubles.
Google Adwords
In fairness, it should be noted that some sites can still provide decent traffic to affiliates, however they try to completely eliminate all taboo topics in their area. An example of this is Google Adwords. Advertising for bets and casinos is already prohibited here and is subject to a ban. Accounts that provide gambling information with (or without) gambling are quickly banned by the system. We are not talking about a few days, but literally a few hours – the maximum life of a bet or casino account is only 6 hours. There is only one way to get traffic to Google Adwords: plant an ad page in the stream and re-upload the RK as soon as possible.
There are only a few searches for traffic in the Google Adwords source. The site is also slowly dying. And if you can not now find a way to bypass moderation, then this source will soon join Odnoklassniki and Vkontakte. It is already very difficult to break through the casino community. Most of the context (gambling direction) is devoted to bookmakers.
Facebook and Instagram
There are 2 other sites that are still effective, but daily complicate the rules of advertising – Facebook and Instagram. It is these services that generate the vast majority of gambling in the Russian Federation and the CIS. But Facebook’s artificial intelligence obviously does not work in favor of affiliates – it is quite difficult to create new pages and bypass moderation now, but it is possible.
Most of the difficulties on the FB and Insta websites still manage to resolve the arbitrations. So problems with strict moderation and cesspool can be eliminated with the help of mobile apps. And to deal with the difficulties of the advertising office, it is enough to buy RK.
The biggest problem for arbitrators on FB and Instagram is not difficult moderation, but the darkness of competitors – due to the rapid loss of effectiveness of other sites, many arbitrators switch to Facebook and Instagram, wanting to get the traffic they need quickly. Despite all the existing problems, the number of competitors is not decreasing.
Telegram
Many channels operating in Telegra are also difficult. This is especially true for SCAM-branded pages, which seriously diminish your reputation and reduce your end-to-end traffic. This applies to both casinos and bets. The absence of regular positive tariffs is an opportunity to get a mass subscription. And if you can still justify yourself to existing users (only one minus, we’ll get rid of it by a few pluses), then the number of new users will be significantly reduced – the SCAM sign will restrict your access to global search and it will just scare new users. It is becoming more and more difficult to cheat in the basket!
Another disadvantage of Telegram is the low quality advertising. There are many “specialists” on this site who are willing to sell advertising at a higher price in the communities that have closed. It happens like this: you order an ad, you are satisfied with the growth of the subscribers (you will realize later that this is just a scam), you buy the ad in the future and you are surprised by the lack of conversion. It is therefore necessary to buy advertising here with special caution.
Google Play and AppStore
Previously Google Play and the AppStore were dream sites. Here it was possible to download apps for free and get high traffic for several months without any worries. But the situation has changed with numerous complaints from users. Because of them, moderation was greatly tightened, and bypassing it almost all roads were eliminated. Today it is extremely difficult to popularize programs using targeted casino keys. As soon as the administration suspects that you are gambling for money (it does not matter if you write about it in the application description or in the comments), your application (and possibly its developer) will be blocked. In fact, there are only a few utilities left on Google Play and the AppStore that contain the keys to the target casino. This includes mainly programs released before the tightening of moderation (2017-2018). However, sooner or later they will disappear from the shelves of mobile markets.
Now Google Play and the AppStore are mainly used to run web browsing applications and to drive traffic to them from FB. Using this scheme, you can achieve a conversion increase of about 30%. You can also increase your potential profits by adding push notifications, interesting features and chats to your apps. You can get the program to work with any offer through Gambling.pro (contact the service manager).
Teaser and native networks
Local and teaser networks still remain the most loyal platforms for getting traffic. Although moderation has recently been tightened (ban on the use of caps and the publication of tin), it is still possible to release offers on almost any topic. Gambling offers are no exception. However, this source can not be called convenient. This is why newcomers rarely come here, fearing the need for a high budget and serious analytics, without which it is simply impossible to optimize the process. For more experienced arbitrators, teasers and local area networks still remain free areas and an effective source of high traffic.
The most serious drawbacks of these sites are:
- The constant need to improve the quality of traffic;
- Relatively low ROI at the exit;
- Inability to obtain conversion without clear analytics;
- Need for high quality technical base.
Such networks are suitable if you are looking for a robust platform and are willing to invest a large amount of traffic.
clickander / popunder
Clickander and popunder are characterized by a minimum cost per click (less than a ruble) and a high volume of traffic. The downside of the system is the quality of the clicks performed. A large share comes from robots that kill conversions. In general, high quality ROI on such sites can be 30-50%.
KMS and YAN
The CCM and YAN sources are somewhat similar to the Yandex and Google teaser networks. There are fairly affordable moderation conditions and high traffic, which is unfortunately of low quality, which barely fits into the advertiser’s KPI.
Conclusions
Summarizing all the above, we can single out several schemes for the most effective traffic:
- Google (it is better to focus on the brand);
- Fb / Inst, mobile app and Telegram;
- Teaser and native networks with mobile version;
- Clickunder, Pop-under with catchy pre-lander.
Of course, you can use deadly directions (email database, tinder, YouTube, Twitter) or even offline methods (by placing your links on the sidewalk). But it is definitely not worth expecting high traffic from such actions.
source: gembla
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