How do you know your site is out of date?

Many companies, individual entrepreneurs and even individuals have long since acquired their own websites. Someone has moved the business or part of it to the internet, others are using the World Wide Web for marketing purposes. However, over time, as sites begin to age, their effectiveness gradually decreases as does conversion.

In this situation it is important to quickly determine that the portal is morally and physically obsolete. And it is good that if there is professional technical support on the site, it immediately indicates the need for correction. But what if there are no such assistants? There are obvious signs that the site is outdated and needs updating.

Internet project “Symptoms of the disease”.

The intervention of professionals is necessary if there are the following signs:

• Outdated design. Of course, this question is only individual. And here it is important to properly assess the target audience, its age, preferences, social background.
• Missing functionality. Thoughtful navigation, modern button style, internal and external switching, integrated CMS, modern login methods and many other functionalities – all of these greatly increase conversion.
• Search engines are extremely critical of broken links or redirects to non-existent pages (404 errors), just as ordinary visitors can be annoyed by broken links. When updating the site it is important to get rid of these elements that have accumulated during the course of the project.
• Lack of adaptation to mobile devices. Today, more than 90% of people access the network from mobile devices, and even ten years ago, the same percentage worked from desktops. For this reason, it is important to adapt older sites to appear in the browsers of mobile phones and tablets.
• Large boot speed. If the page takes more than 3-4 seconds to load, then with a 70% probability the visitor will simply close it.

In conclusion, it should be noted that independent updating of the Internet resource is a difficult task that requires specialized training and time. A web studio staffed by experienced, qualified professionals will be able to handle the task faster and better.

Most importantly, website updating services are quite cheap for both legal entities and individuals. Order an upgrade, bring new life to your old but proven and trusted internet portal.

Number of views: 56
Published: 03/29/2022

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source: Freelance Job