Lead Generation - How Does It Work?

The marketing activity of any company is aimed at attracting a potential audience to the product and encouraging purchases. To do this, companies use lead generation strategies.

Lead generation is a marketing process that aims to stimulate people’s interest in products. Literally, this word can be translated as “creating bullets”. And leaders are potential customers who have shown interest in the company’s product. Interest can be expressed in a variety of actions: for example, requesting a call or completing a questionnaire. In the lead generation process, potential customers are attracted to specific contact information.

Methods of collecting lead

There are different methods of collecting bullets. One of the most common ways is to post feedback on the site. In some cases, this form will appear periodically with a pop-up window to prevent the user from scrolling to the bottom of the page.
You can attract leaders with the help of a useful newsletter submission offer.

Phone calls are usually used to work with cold wires. However, with the right organization, this tool can be more effective. It is advisable to connect a call tracking system. All calls will be recorded and each drive can be prioritized.
One of the most effective ways to generate lead: A lead magnet is a gift in exchange for purposeful action. For example, customers are offered a free book, course, webinar or free trial period to use the program. People enter their email address to receive this gift and the company builds a customer base.

You can also effectively engage in attracting leaders on social media. These are usually promotional posts with an instant contact form or a newsletter registration button.

Lead quality

All leaders are conventionally divided into three categories according to their priority and desire to purchase the company’s products. These are cold, warm and hot bullets. “Cold” bullets are the least priority. They may have visited the site or left a comment, but have not yet gone to the sales department. Warm leaders are more interesting to the company. This audience fills out forms on your site or adds items to your cart but has not yet made a purchase. That is, these are potential customers who are interested in the product but have not yet decided to purchase it.
A group of hot leaders is the top priority. These are the customers who need a specific product and if so, are ready to buy it immediately. The sales department works with hot leaders.

The leading generation agency Webcat can help you attract the most promising potential customers.

Number of views: 599
Published: 25.10.2021

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source: Freelance Job